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Buying luggage is no longer about picking the least offensive rectangular nylon situation; it tells a story about who you are, as effectively as your wardrobe. “Travelling is a lifestyle and it’s evolved to being able to mirror your personal style,” says Felicity McGahan, the group CEO of Strandbags and stylish luggage label Nere, which landed in the UK in June. “We have also seen a shift in people wanting to have more fun with their luggage, whether that’s with the brightly coloured luggage tags, bag straps or accessorising to personalise.” Over the past few years, luggage collaborations with designer brands have become as desirable as limited-edition trainers, whether it’s a Supreme x Louis Vuitton trunk (currently available for £55,000 on resale site StockX), or the upcoming Béis magenta pink collaboration with Greta Gerwig’s Barbie movie. |
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